OpenAI and Anthropic may help Apple reinvent Siri features
Apple is exploring a major shift in its artificial intelligence strategy by potentially integrating technology from OpenAI or Anthropic to power a redesigned version of Siri, according to a Bloomberg report published Monday. This marks a significant departure from Apple’s traditional reliance on its in-house AI models.
Sources familiar with the matter revealed that Apple has initiated discussions with both companies, asking them to customize their large language models so they can be tested on Apple’s own cloud infrastructure. Although talks are underway, no final decision has been made.
Shares of Apple, which had been trading lower earlier in the day, reversed course and closed up 2% following the news.
Leadership Changes Reflect Siri’s Struggles
Apple had previously stated in March that substantial upgrades to Siri’s AI capabilities would be postponed until 2026 but did not offer an explanation for the delay. In response to repeated setbacks, Apple reorganized its executive team overseeing AI projects, appointing Mike Rockwell to lead Siri after CEO Tim Cook reportedly lost confidence in former AI chief John Giannandrea’s ability to deliver on product goals.
At its annual Worldwide Developers Conference earlier this month, Apple emphasized modest AI features designed to improve day-to-day tasks, such as live phone call translations, rather than unveiling sweeping advancements similar to those pursued by rivals like Microsoft and Google.
Opening AI Tools to Developers
Apple’s Senior Vice President of Software Engineering, Craig Federighi, also announced that the company would begin opening parts of its foundational AI models to third-party developers. Additionally, Apple plans to offer both its proprietary and OpenAI-powered code completion tools within its core developer platforms.
Amazon-backed Anthropic declined to comment on the discussions, while Apple and OpenAI did not respond to Reuters’ requests for statements.
If Apple moves ahead with this plan, it would signal a rare acknowledgment that the company may need external partners to remain competitive in the rapidly evolving AI landscape.
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